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We are golfers trying to solve a huge problem

This is what we learned in the last few months

Over the last few months, we’ve gathered valuable insights from golf courses about the reality of lost gear. From misplaced clubs to abandoned rangefinders, the numbers are surprising. Our research has shown just how often gear gets left behind, and why NeverLost is the solution golfers need to easily recover their valuable equipment.

Up to

84

Lost clubs a month

Up to

40

Lost range finders a month

Average of

100

items of lost golf gear in pro shops

Our founder

Meet Leo Serres

Based in Atlanta, Georgia, NeverLost is on a mission to change how lost golf gear is returned. Here’s Leo’s story:

"The idea for NeverLost came from seeing firsthand the frustrating reality of lost-and-found systems in golf. Whether it was overhearing groups talking about losing a club, noticing pro shops filled with unclaimed gear, or losing a club myself, the issue became impossible to ignore. After bouncing ideas around with friends, I decided to create a simple, effective solution for golfers—a way to make sure lost gear finds its way back. NeverLost was born out of my passion for the game and a desire to solve a common problem for golfers everywhere."

Our community

We're pretty cool lol.. at least we think so

Stay in the loop with everything NeverLost—get the latest product updates, laugh along with funny golf videos, and discover great places to play. We’re here to keep the game fun, light-hearted, and stress-free.

Losing golf gear is easy. Getting it returned with NeverLost is even easier.